So what do we really believe in, what are we willing to say publicly, and let’s just hold true to that.’ End of story.”ĭaniel Roberts is the sports business writer at Yahoo Finance. In connection with the 30th anniversary of the iconic Just Do It campaign, Nike has unveiled an ad featuring Colin Kaepernick. After Nike revealed its Kaepernick ad, NikeBoycott started trending on Twitter. So brands just need to get over it and say, ‘This is just how it is today, it’s very opinionated, everything is politicized. News campagnes : Its estimated that Nikes Colin Kaepernick ad earned more than 163 million in revenue from media exposure, despite the companys market. Shares of NKE stock dropped about 4 percent on Tuesday morning, as NikeBoycott has been trending high up on Twitter.
#NIKE KAP AD TV#
It’s the 30th anniversary of the iconic TV and print spots. “The thing about it is, that’s either going to happen because you’re part of the conversation, or you’re just going to become irrelevant. Nike just lost about 3.75 billion in market cap after announcing Colin Kaepernick as the new face of its Just Do It ad campaign.
“Brands are nervous behind the scenes that even just by participating in the NFL, if the conversation gets swayed too far one way or the other, their brand is going to get protested,” says Cristiano. Nike’s latest viral ad is garnering praise online for its message of inclusiveness and perseverance at a time when organized sports have been upended by the coronavirus pandemic. CREDIT: Nike Former NFL quarterback Colin Kaepernick made headlines for his Nike ads last year.
#NIKE KAP AD FULL#
Where does that leave official NFL sponsors, a group chock full of big blue-chip consumer brands like Bud Light, Pepsi, FedEx, Procter & Gamble, Intel, and Microsoft, as well as non-sponsors that spend their marketing budgets to advertise during and adjacent to football? Nikes 'Just Do It' 30th anniversary ad with Colin Kaepernick. President Donald Trump has spent a full year publicly railing against NFL owners for allowing some players to protest in the first place primetime ratings were down an average 10% last season due to a wide range of factors that included, at least in some part, political outrage and there’s no sign that the political issues will go away this year. On Friday, that number had been 131.57 billion. At the time of this writing, the sneaker company’s intra-day market capitalization was 127.82 billion. Of course, the larger story here is the politicization of American football. Nike just lost about 3.75 billion in market cap after announcing Colin Kaepernick as the new face of its Just Do It ad campaign.
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